Pitch for the accounts you're built to win.
Agency RFPs cost real creative and strategy time, often unpaid. Paavya helps you decide which ones deserve it, keeps credentials and case material approved and ready, and gives every pitch an owner and a plan.
Every pitch decision is recorded, including the ones you decline.
Case material is reused with its approval attached.
What agency bids ask of you
Credentials and relevant work
Category experience, comparable clients and the people who did the work.
Thinking, not just capability
Many briefs ask for an approach or a point of view. That takes your strategists' time before you know whether you are shortlisted.
Commercial terms
Fee structures, rates and usage rights, often negotiated after selection.
Where Paavya does the work
The same seven steps every pursuit runs through, with the parts that matter most for agency work.
Decide before the creative starts
Decide reads buyer history, relevant work, capacity and competition, so speculative effort goes where it can pay off.
See the Decide stepCredentials from the Library
Draft offers approved agency credentials and case descriptions under each question.
See the Draft stepA plan with owners
Plan proposes who writes what, with the reason, and sets dates back from the deadline.
See the Plan stepLearn from every pitch
Outcome records the result and why, so the next decision draws on it.
See the Outcome step
Further reading
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Commercial RFPs are not government RFPs with fewer rules
Private-sector buying is less regulated and less transparent than public procurement. Here is how evaluation, timelines, security reviews and contracts differ.
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When to walk away from a bid you have already started
The final RFP, an amendment or a lost key person can change the deal. How to reopen a bid decision mid-pursuit, and when withdrawing is the right call.
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A practical framework for using AI on RFPs without losing your voice or accuracy
A step-by-step way to use AI on RFP responses without sounding generic or letting something untrue reach the buyer.
Bring a brief you're deciding on.
We’ll run a real solicitation through Paavya with you and show the recommendation and the evidence behind it.
30 minutes, on a solicitation you choose.